CRM and Social Media are important tools of marketing whether for a large corporation or a small business. If wise, artists are posting websites to market the products and inform consumers of upcoming events. For example an artist can post a calendar or list the season’s shows, where the shows are held and the times. CRM systems can tract consumers’ interactions with your business gathering useful data about clients and potential clients. CRM collects data for better target marketing. It also allows automation of tasks. One task is automated emails. This can be as simple as a thank you to the customer or a notice of upcoming events the client may be interested in attending. However CRM can be more than an automated collection of data for a database.
Customer Relations Management can be person to person. A call of thanks, a notice of something of interest or tips about related purchases adds value to your products and service. CRM gives easy access to each client’s records. Traditional marketing data was mass marketing. Total sales rather then consumer information did not same the same predictive ability of today’s digital databases.
Another important tool is a monitor for negative posts about you, your products or services. This allows immediate response to the situation. In today’s market place, this can be important to maintain a good reputation. Responses also let consumers know you are listening to them. It also is an opportunity to have conversations with consumers about their needs and ideas that improve or add to the business. Whether you are brick and mortar or sell through shows these relationships help to build a following, repeat buyers and loyal customers.
In this digital world emphasis is put on the Internet and digital functions. For artists, relationships in person, by personal email or other communications help retain clients. The service provided is important to customers and also builds trust. CRM is consumer relationship management but also is about consumer experiences and consumer collaboration. Before designing your system plan your needs for best results. However, never be too busy to listen to or communicate with customers or potential customers.
Marketing by the Wharf 