Creating AdWord campaign ads that show at the right sidebar of a search is a tool to reach consumers and lead them to your website. When a new business or project starts businesses use these ads to relay information to the consumers because this is a faster process then organic SEO ranking. The cost if the campaign is carefully planned is less than buying an ad at the top of the page. The key is careful research and planning.
Step one is determining the your product or service. Do you do special style portraits. Do you do family portraits or candid shot? Let’s say you have a unique candid shot series for families. What to you want to do for the families? Who is the target market? Research who purchases portraits. Who likes them in natural or special settings? When you can answer these questions you can begin to build the campaign.
There are many how to sites about designing adword campaigns and using Google tools. Some of the sites have tools to help you create the ad. For example wordstream explains what a PPC (pay per click ad campaigns) is and how to create the ads. Wordstream has tools for creating the ad, counting the words and generating keyword lists.
Here is the keyword generator. You have 30 free searches and they do keep track. Enter your keyword. I used candid photography.
Then out comes a list of keywords with potential ranking and email it to you.
Wordstream also hosts blogs about many topics including one about getting more out of Google by Margot da Cunha (4-6-15) . Here is an example of a tool on http://www.searchenginesmarketer.com/ppckeywordwrapper/. This site helps determine the type of keywords you want to use. Put in the word(s) and it’s a wrap! Look up types of keywords in Google adword campaigns.
However before all the “magic”, research PPC, design your website to accommodate expected queries so the site has the right landing page for the consumer. Be sure to know what you have to offer, what is unique about your product or service. Design an adword campaign (see wordstream.com). Generate keywords that include possible queries regarding what the target market is looking for, wants, and needs. Determine the budget because adword ads are a PPC campaign. This is why the keywords are so important. You do not want to be surprised with a huge bill because the keywords brought too many clicks without sales. Test the campaign and use all the tools such as Google Analytic to have an ongoing evaluation of the success of the campaigns.
Here is another place to look at after Wordstream about winning PPC strategies.