Customer Relations Management (CRM)

CRMCRM and Social Media are important tools of marketing whether for a large corporation or a small business. If wise, artists are posting websites to market the products and inform consumers of upcoming events. For example an artist can post a calendar or list the season’s shows, where the shows are held and the times. CRM systems can tract consumers’ interactions with your business gathering useful data about clients and potential clients. CRM collects data for better target marketing. It also allows automation of tasks. One task is automated emails. This can be as simple as a thank you to the customer or a notice of upcoming events the client may be interested in attending. However CRM can be more than an automated collection of data for a database.

Customer Relations Management can be person to person. A call of thanks, a notice of something of interest or tips about related purchases adds value to your products and service. CRM gives easy access to each client’s records. Traditional marketing data was mass marketing. Total sales rather then consumer information did not same the same predictive ability of today’s digital databases.

Another important tool is a monitor for negative posts about you, your products or services. This allows immediate response to the situation. In today’s market place, this can be important to maintain a good reputation. Responses also let consumers know you are listening to them. It also is an opportunity to have conversations with consumers about their needs and ideas that improve or add to the business. Whether you are brick and mortar or sell through shows these relationships help to build a following, repeat buyers and loyal customers.

In this digital world emphasis is put on the Internet and digital functions. For artists, relationships in person, by personal email or other communications help retain clients. The service provided is important to customers and also builds trust. CRM is consumer relationship management but also is about consumer experiences and consumer collaboration. Before designing your system plan your needs for best results. However, never be too busy to listen to or communicate with customers or potential customers.


Creating AdWord Campaigns

Creating AdWord campaign ads that show at the right sidebar of a search is a tool to reach consumers and lead them to your website. When a new business or project starts businesses use these ads to relay information to the consumers because this is a faster process then organic SEO ranking. The cost if the campaign is carefully planned is less than buying an ad at the top of the page. The key is careful research and planning.

Step one is determining the your product or service. Do you do special style portraits. Do you do family portraits or candid shot? Let’s say you have a unique candid shot series for families. What to you want to do for the families? Who is the target market? Research who purchases portraits. Who likes them in natural or special settings? When you can answer these questions you can begin to build the campaign.

There are many how to sites about designing adword campaigns and using Google tools. Some of the sites have tools to help you create the ad. For example wordstream explains what a PPC (pay per click ad campaigns) is and how to create the ads. Wordstream has tools for creating the ad, counting the words and generating keyword lists.
Here is the keyword generator. You have 30 free searches and they do keep track. Enter your keyword. I used candid photography.

Keyword generator tool

Then out comes a list of keywords with potential ranking and email it to you.

Keyword generator

Wordstream also hosts blogs about many topics including one about getting more out of Google by Margot da Cunha (4-6-15) . Here is an example of a tool on This site helps determine the type of keywords you want to use. Put in the word(s) and it’s a wrap! Look up types of keywords in Google adword campaigns.

However before all the “magic”, research PPC, design your website to accommodate expected queries so the site has the right landing page for the consumer. Be sure to know what you have to offer, what is unique about your product or service. Design an adword campaign (see Generate keywords that include possible queries regarding what the target market is looking for, wants, and needs. Determine the budget because adword ads are a PPC campaign. This is why the keywords are so important. You do not want to be surprised with a huge bill because the keywords brought too many clicks without sales. Test the campaign and use all the tools such as Google Analytic to have an ongoing evaluation of the success of the campaigns.

Here is another place to look at after Wordstream about winning PPC strategies.

Good luck